Marketo

An Interactive touch game to be played at Marketing exhibition Paris 2017

Launch project

Objective

With upcoming exhibitions booked across Europe, Marketo wanted to stand out from other exhibitors to attract and pull in the crowd, while collecting 2000 data scans over the 3-day event.

What we did

We created an interactive touch screen game with incentives to win prizes and a chance for brand ambassadors to engage potential clients.

We wanted to create a simple game to capture enough people over the 3-day event to convert into 2000 data scans. The Tap to Win Game challenges users’ reactions, with only 45 seconds to tap as many of the highlighted buttons as possible, which get faster and harder to tap.

high scorers were awarded prizes

Depending on the user’s score, the game will reveal the prize won and direct them to an ambassador to collect their prize, either branded earphones or an Amazon voucher.

As the exhibition was touring around Europe,we created a simple country selection for users or event managers to change the game language.

Game Companion App

The game was built on a 42 inch Windows Touch Screen which was accompanied by a game companion. Data was accessed live to see how well the game was performing and how may scans had been captured.

The Results

We were set a target of 2000 scans over the 3 day event. The game generated 2203 new possible leads for Marketo.

2203 leads generated