SEO and online marketing

Wave Digital offer top search results on page 1 of the search engines. We’ll help you create a search engine friendly website and then support all your onsite SEO techniques. It’s common knowledge that missing by an inch is as good as missing by a mile, and the same applies with appearing at the top of page 2. 

Websites on the first page will achieve 89% of all click through traffic, second page will receive just 4.37%

Search Engine Optimisation (SEO) is all about improving the natural results on search engines such as Google, Bing and Yahoo. Although the engines will run their own searches over your site to decide what keywords it will extract and how relevant it is to user searches, there are a number of areas where we can make sure that we are giving engines the right information in the right order, thus ensuring that you appear as high as possible.

SEO is a long term, ongoing process that broadly falls into two areas: 

On Page SEO

The elements of good website design: ensuring that you have all the correct keywords, the site is easily seen by search engines, the mechanics of the website are all present and correct and content is updated often.

Off Page SEO

All the marketing activity that happens away from your website. This includes developing links with other websites plus regular marketing activity that drives people to the site, online PR and social media discussions.

The real benefit of SEO is that once you are found by the search engines, you do not pay anything for the traffic that comes through to the site (unlike PPC).

At Wave Digital, our SEO strategy starts with a snapshot of where you rank currently, and where you want to rank (ideally at the top). It is also important to select a handful of keywords or phrases that are most appropriate to your organisation. We would recommend, in the first instance, choosing 5-15 keywords/phrases before broadening the terms.

If you want to improve your listings on the major search engines, call us today and we can discuss the options available, the quick wins as well as the longer term approach you should be taking.