In my line of work I speak to many different people each and every day regarding their website and what it can do for them. The one thing that still really surprises me is the phrase “my website is just there as a shop window, we do not use it to generate business”
Whilst in my answer I am not as blunt to my potential clients as I am about to be now, the honest truth is… “you are wrong!!!”.
There are many ways to maximise the effectiveness of your website and even more ways to increase revenue through digital platforms, regardless of your company’s business module.
Yes your website does act as a shop window but your customer needs to know that you are open and ready for business.