The Soc Nav – Waze and the navigation community!

About 10 years ago I was first introduced to a Sat Nav. I was going away for the weekend with a friend and her Uncle had this state of the art piece of equipment in the car. I was blown away, when we moved, the map moved. It was amazing and told us which way to go. It even said how long it would take us to get there. Until there was a road closed and the Sat Nav no longer knew the way and calmly told us to “turn around when possible”. Twice. We drove around in a comedy circle twice before we realised there was a problem. We turned it off and got a map out. It started to rain. It was a rubbish trip all round. That was when it cost hundreds to buy a Sat Nav.

We’ve all heard the horror stories, idiots obeying their Sat Nav religiously and ending up 2 days later 400 miles away from the intended destination. Some wonder if people actually have their own brains. Sat Nav’s certainly have their flaws and their fair share of bad press; I had become increasingly unimpressed by their ability and always used with added caution.

Continue reading

Chim, Chimney, Chim Chim Cher-Ee

Chim, chimney

Chim, chimney
Chim, chim, cher-ee
A sweep is as lucky

As lucky can be!

Or… is it luck? Not so lucky as I have since discovered whilst trying to book in a Chimney Sweep this week. A simple google search for “Reading Chimney Sweep” and I discovered one local Chimney Sweep with a website, well laid out with a bit of info about him too. Great! I gave him a call to book him in but alas… he has no availability for 6 weeks. Well, it is the season I suppose. Shame,  his website looked great. I then resorted to calling names of Chimney Sweeps out of the phonebook and asking for quotes over the phone (sooooo old fashioned!). Unsurprisingly  the other Reading Chimney Sweeps had far more availability than the guy with the swanky website. Coincidence? I think not. It’s just another example of how important it is for businesses, no matter how big or small, to have a website – it is your shop window after all.

Even chimney sweeps can’t escape the power of digital media and e-marketing!

A Spot of Social Segway-ing

After long months of the horrendous British weather, being chained to the wonderful world of digital media and web design, it was time. Time to leave Reading and Berkshire. Time for a holiday. Time for a bit Sun, Sangria and Spanish culture!

Our destination was ancient Granada, the famous Alhambra palace featured in our “things to see before you die book” so it ticked the boxes.

However, the last thing I thought I would be doing in this ancient land would be travelling in “style” through the narrow cobbled streets and old market places on… a Segway.
Bombing it along with my high viz jacket and cycle helmet on it was a bit a like some sort of sci-fi programme rudely interrupting a Michael Palin classic. It was awesome!

Continue reading

Facebook, you know too much.

This April, my Dad retired from 35 long years serving in the Foreign Office – a recovering
civil servant if you like. As a representative and defender of Queen and Country, it had been entirely inappropriate for him to be on Facebook or any sort of social media. However, this all changed on retirement and he decided to give social media a go – much to my amusement.

Within moments of signing up I had frantic texts from Dad, it was as if the cold war scare had been reignited. Facebook knows his friends and family – they’re suggesting people he may know before he even has one connection. These friends were from all walks of life, including friends he made whist we were posted in New Zealand.

Continue reading

Ricky and friends get social

So, the weekend before last I went to my Sister-in-law-to-be’s Hen Party at… London Zoo! A rather alternative destination for a Hen Party but my Sister-in-law has a life long love of Penguins and so we flocked (pun intended) to Penguin Beach to cheer on the Penguins.

As we wooped and hollered at the penguins being fed our attention was drawn to Ricky, the rockhopper penguin! He loved the attention, was a total show off and is the only one of his kind at London Zoo. To our amazement the keeper told us Ricky has his own Facebook page. After telling us this, kids of all ages whipped out their smart phones and became a fan of Ricky, wrote on his wall and uploaded their photos of him to his page.  Continue reading

Social Media – Retailers getting it right!

Just before Easter, Wave Digital went out for a team meal and a fair few cocktails too. It was a cracking night and fun was had by all. However, there was one thing that stood out that night… my trousers. That’s right, my trousers. I opted for a funky pair of “Motel Rocks” Candy Stripe Jeans, AKA loud white and pink striped trousers. Most of the banterous comments I got that evening were circus / sweet shop related and I got lots of raised eyebrows from onlookers in the bars. Well I work in creative web design, what do you expect!

Continue reading